Please login to the form below

Not currently logged in
Email:
Password:

Lilly sponsors African-American diabetes campaign

Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans featuring the Grammy Award-nominated soul singer Angie Stone as spokesperson

US-based pharmaceutical company Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans and featuring the Grammy Award-nominated soul singer and songwriter Angie Stone as its spokesperson.

The effort is called 'Be Fearless in the FACE of Diabetes,' with FACE serving as an acronym for 'Fearless African-Americans Connected and Empowered.'

Stone, who was diagnosed with Type 2 diabetes eight years ago, will make appearances at events in Chicago to tell her personal story and participate in healthy cooking demonstrations.

The full campaign consists of 'a series of practical and sustainable programmes in local communities' that focus on areas of diabetes management such as nutrition and physical activity.

A Lilly-branded website offers information on diabetes, more about Stone's experience with the disease, and details about campaign events. The educational effort is a partnership between Lilly and national and local health advocacy organisations.

30th September 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Conversis

Conversis is a translation company specialising in translation and localisation for the Life Science and Pharmaceutical industry, with particular focus...

Latest intelligence

What pharma marketers can learn from behavioural science
Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives....
NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE
NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE The bold digital clock featured on the EUGDPR (EU General Data Protection Regulation)1 website indicates – to the second...
Health knowledge: Why is it so important?
Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks....

Infographics