Please login to the form below

Not currently logged in
Email:
Password:

Lilly sponsors African-American diabetes campaign

Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans featuring the Grammy Award-nominated soul singer Angie Stone as spokesperson

US-based pharmaceutical company Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans and featuring the Grammy Award-nominated soul singer and songwriter Angie Stone as its spokesperson.

The effort is called 'Be Fearless in the FACE of Diabetes,' with FACE serving as an acronym for 'Fearless African-Americans Connected and Empowered.'

Stone, who was diagnosed with Type 2 diabetes eight years ago, will make appearances at events in Chicago to tell her personal story and participate in healthy cooking demonstrations.

The full campaign consists of 'a series of practical and sustainable programmes in local communities' that focus on areas of diabetes management such as nutrition and physical activity.

A Lilly-branded website offers information on diabetes, more about Stone's experience with the disease, and details about campaign events. The educational effort is a partnership between Lilly and national and local health advocacy organisations.

30th September 2008

Share

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
JPA Health

JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people...

Latest intelligence

digital launch
How can virtual pharma companies de-risk new product launches?
The risks and challenges involved in taking specialty drugs, biopharmaceuticals and drug/device combinations to market...
Not waving but drowning. Reflections on data curation in the age of information overload
...
digital healthcare chronic disease
Digital healthcare may revolutionise management of chronic diseases, but who is going to pay for it?
Providers are looking at digital solutions to transform this area of healthcare...

Infographics