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Lilly sponsors African-American diabetes campaign

Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans featuring the Grammy Award-nominated soul singer Angie Stone as spokesperson

US-based pharmaceutical company Eli Lilly is sponsoring a diabetes campaign designed to target African-Americans and featuring the Grammy Award-nominated soul singer and songwriter Angie Stone as its spokesperson.

The effort is called 'Be Fearless in the FACE of Diabetes,' with FACE serving as an acronym for 'Fearless African-Americans Connected and Empowered.'

Stone, who was diagnosed with Type 2 diabetes eight years ago, will make appearances at events in Chicago to tell her personal story and participate in healthy cooking demonstrations.

The full campaign consists of 'a series of practical and sustainable programmes in local communities' that focus on areas of diabetes management such as nutrition and physical activity.

A Lilly-branded website offers information on diabetes, more about Stone's experience with the disease, and details about campaign events. The educational effort is a partnership between Lilly and national and local health advocacy organisations.

30th September 2008

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