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LIVE: Digital Pharma Europe

The 3rd Annual Digital Pharma Europe conference is being held today at Boehringer Ingelheim's headquarters in Ingelheim, Germany

The 3rd Annual Digital Pharma Europe conference is being held today at Boehringer Ingelheim's headquarters in Ingelheim, Germany.

The conference, organised by ExL Pharma, is intended to explore the latest best practices in digital marketing within the pharmaceutical industry over two days of presentations and workshops.

Speakers throughout day one of the conference include June Dawson, managing director, Digitas Health, who will discuss the company's research into the changes in the industry's business model and future marketing challenges.

Also presenting are Guillaume Maurin and Alexander Bittner, both from Pfizer, who are discussing cross-functional working in Pfizer Oncology involving digital projects.

The event continues tomorrow (March 29) where further speakers include Alex Butler, digital strategy & social media manager, Janssen-Cilag, and Gillian Tachibana, director of eMedia & social media, Merck Serono.

Follow the conference live on Twitter with the hashtag #digpharm

28th March 2011

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