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Local authorities in England lack resources for public health comms

Nearly half of local authority comms heads feel insufficiently resourced to handle communications around public health 

Almost half of communications heads at local councils in England feel they do not have the resources to manage the communications challenges that will be created by the shift in responsibility of public health, according to a new study.

In April 2013, responsibility for public health in England will move from central to local government. When this happens, councils will not only need to establish and maintain a dialogue with their constituents, they will also need to engage with a variety of external stakeholders.

Ahead of this handover, Linstock Communications conducted research into the preparedness of communications teams for local councils and found 48 per cent believed they were lacking in sufficient resources.

The research involved online surveys targeting all top tier authorities in England, and achieved a 29 per cent response rate. Of those who responded, only 41 per cent had already developed a communications strategy to support public health.

Cost and resources were cited as the major barriers to delivering public health communications, while others pointed to the joining up of numerous organisations, and the subsequent need to develop multi-agency partnerships and sharing information and services, as a problematic area.

27th September 2012

From: Marketing

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