Please login to the form below

Not currently logged in
Email:
Password:

Local authorities in England lack resources for public health comms

Nearly half of local authority comms heads feel insufficiently resourced to handle communications around public health 

Almost half of communications heads at local councils in England feel they do not have the resources to manage the communications challenges that will be created by the shift in responsibility of public health, according to a new study.

In April 2013, responsibility for public health in England will move from central to local government. When this happens, councils will not only need to establish and maintain a dialogue with their constituents, they will also need to engage with a variety of external stakeholders.

Ahead of this handover, Linstock Communications conducted research into the preparedness of communications teams for local councils and found 48 per cent believed they were lacking in sufficient resources.

The research involved online surveys targeting all top tier authorities in England, and achieved a 29 per cent response rate. Of those who responded, only 41 per cent had already developed a communications strategy to support public health.

Cost and resources were cited as the major barriers to delivering public health communications, while others pointed to the joining up of numerous organisations, and the subsequent need to develop multi-agency partnerships and sharing information and services, as a problematic area.

27th September 2012

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

Latest intelligence

Is the pharma business model ready for precision medicine?
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...
ABPI2018
The NHS and ABPI at 70: inching closer to the triple win
The NHS and UK pharma’s ABPI both turn 70 this year. After years of transactional relationships, there’s a will to work more closely - but friction on prices and value...
What pharma marketers can learn from behavioural science
Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives....

Infographics