Please login to the form below

Not currently logged in
Email:
Password:

Lucid launches rare and specialist disease agency

Vivid MedComms will be headed by Alison Cantle

VividUK-based Lucid Group, has opened Vivid Medcomms, a new agency that will focus on rare diseases and be based in Buckinghamshire, UK.

Vivid will be headed up by managing director Alison Cantle, who was previously a business unit director at Lucid and has over 20 years’ medical communications experience.

She said: “Our business in rare diseases has increased threefold over the last year and making the decision to create a new stand-alone company focused on this area is an obvious choice.”

According to analysts at Evaluate Pharma sales of orphan drugs are set to account for 20% of all prescription drug sales by 2020.

The move mirrors an “industry-wide shift” towards focusing on rare and specialist disease, with revenues from orphan drugs ‘outpacing’ sales of mainstream drugs for the last decade, explained Lucid.

Cantle added: “We have developed a dedicated and talented team of account handlers and medical writers brimming with a specific skills and experience related to developing excellent comms programmes in rare diseases.

“The team are excited by the challenge and looking forward to transforming the lives of both clients and teams in this space.”

Article by
Gemma Jones

13th November 2017

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Skills in Healthcare

At Skills in Healthcare, we are able to provide our customers with a professional set of sales capabilities. With our...

Latest intelligence

How do companies prepare for reimbursement?
Valid Insight explore how to optimise your market access strategy during new product development, how to address payer concerns and prepare for reimbursement....
EHR clinical trials
Integrating electronic health records into clinical trials
How organisations are working to realise the research potential of EHRs...
Mike Elliott Gilead
Keeping up the fight against HIV and using the lessons to tackle other threats
Danny Buckland interviews Gilead’s Mike Elliott...

Infographics