A wide range of top-performing health comms agencies, charities and healthcare communicators claimed the honours at last night’s annual Communiqué Awards.
The awards, run every year by PMLive’s parent company Datateam, were once again held at London’s Grosvenor House Hotel to reward the very best work in healthcare communications.
Across 29 award categories, there were 20 winning agencies, charities and individuals, demonstrating that expertise isn’t confined to just a handful of dominant players in the field.
There were a few standout winners, however. Most notable among these was M&F Health, which won no fewer than four award categories for its campaign for UK Malnutrition Awareness Week, on behalf of BAPEN and The Malnutrition Task Force.
M&F: standout winners for their UK Malnutrition Awareness Week campaign
Communiqué judges from the Excellence in Media Relations category lauded the campaign: “The Malnutrition Awareness campaign won because it really demonstrated a very strong public health outcome. The messaging was very bold and really stood out. If scaled up, it hints at the way that healthcare communications could play a really significant role in the sustainability of adult social care.”
Close behind M&F in trophies won were Engine MHP, which triumphed in three categories, including Communiqué Public Affairs and Policy Consultancy of the Year.
Meanwhile two more highly coveted awards were Medical Consultancy of the Year, which went to the Lucid Group, and Communications Consultancy of the Year, which was scooped by 90TEN.
Sanofi: winners of In-House Team of the Year
On the pharma company side, Sanofi was the standout winner of the evening, earning the prize in Excellence in Corporate Reputation for its patient-focused Brexit communications strategy, while also winning In-House Team of the Year.
This year saw the debut of two new co-chairs of the judging, Louise Dunn, communicator and academic at Edge Hill University and Annabelle Sandeman, global head of commercial strategy, Huntsworth.
The new co-chairs had asked Communiqué judges to place particular emphasis on rewarding campaigns which achieved real patient outcomes, and on recognising communications talent.
They commented: “Our congratulations to all who were shortlisted and to the winners who have demonstrated strategic thinking, scientific rigour, creativity, innovation as well as brilliant execution and delivery.”
Full list of winners – Communiqué Awards 2019
1. Excellence in Communication of Survey or Market Research Data
Sponsored by Hanover Health
Winner: UK Malnutrition Awareness Week
by M&F Health for BAPEN & The Malnutrition Task Force
2. Writing Excellence
Sponsored by JPA Health Communications
Winner: Everybody’s Different
by Envision Pharma Group for Ectodermal Dysplasia Society
3. Excellence in Communications via Meetings
Sponsored by Cloud Talk
Winner: LOGIC IBD Nurse Education and Recognition Event
by Jango Communications Ltd for Tillotts Pharma UK
4. Excellence in Communications via a Live Event or Stand-Alone Activity
Sponsored by Four Health
Winner: 4 Sites: Navigating the Course Ahead
by Sciterion for AbbVie UK
5. Excellence in Professional Education Programmes
Sponsored by 67Health
Winner: OptiMiSe for MS Nurses: A Tailored, Added-value Support Service for Clinical Behaviour Change towards Optimised Services
by Vivid – A Lucid Group Company for Sanofi Genzyme
6. The Say Communications Award for Excellence in Integrated Product/Brand Communications
Sponsored by Say Communications
Winner: What We’re Made of
by Page & Page for Fresenius Kabi
7. The Real Science Award for Excellence in Integrated Non-Promotional Communications
Sponsored by Real Science
Winner: UK Malnutrition Awareness Week
by M&F Health for BAPEN & The Malnutrition Task Force
8. Excellence in Communications – Payers/PolicyMakers
Sponsored by Zenopa
Winner: A Milestone in HPV Prevention: Gender Neutral Vaccination
by ENGINE MHP for MSD
9. Excellence in Public Health Communications
Sponsored by Health Unlimited
Winner: You vs. Train
by Pegasus for Network Rail, British Transport Police & the Wider Rail Industry
10. Excellence in Patient/Consumer Health Programmes
Sponsored by Frontera Group
Winner: #24YouHaveThePower
by Burson Cohn & Wolfe for Pfizer Ltd
11. Excellence in Healthcare Collaboration and Partnerships
Sponsored by Cuttsy + Cuttsy
Winner: UK Malnutrition Awareness Week
by M&F Health for BAPEN & The Malnutrition Task Force
12. Excellence in Media Relations
Sponsored by GCI Health
Winner: UK Malnutrition Awareness Week
by M&F Health for BAPEN & The Malnutrition Task Force
13. Excellence in Social Media Strategy
Sponsored by Envision Pharma
Winner: #24YouHaveThePower
by Burson Cohn & Wolfe for Pfizer Ltd
14. Excellence in Engagement Through Digital Channels
Sponsored by Atlantis Healthcare
Winner: Tackle TD
by Virgo Health for Bayer
15. Excellence in Communication Through Creative Execution
Sponsored by Burson Cohn & Wolfe
Winner: See Below
by Havas Lynx for Sanofi Genzyme Regeneron
16. Excellence in Corporate Communications – Internal Stakeholders
Sponsored by GCI Health
Winner: Seqirus – News from the Front Line
by Seqirus
17. Excellence in Corporate Communications – External Stakeholder
Sponsored by GCI Health
Winner: Project Family
by 90TEN for Ferring Pharmaceuticals
18. Excellence in Corporate Reputation
Sponsored by Syneos Health
Winner: Leading by Example – Putting Patients at the Heart of our Brexit Communications Strategy
by Sanofi
19. Innovation in Healthcare Communications
Sponsored by Edelman
Winner: See Below
by Havas Lynx for Sanofi Genzyme
20. Charity, Patient or Professional Association of the Year
Sponsored by Bedrock Healthcare Communications
Winner: Ovarian Cancer Action (OCA)
21. The Publicis Resolute Award for Young Achiever in Healthcare Communications
Sponsored by Publicis Resolute
Winner: Chris McPherson, ENGINE MHP
22. The Lucid Group Award for Healthcare Communications Leader
Sponsored by Lucid Group
Winner: Jane Brearley, Portland
23. Healthcare Communiquétor
Sponsored by dna
Winner: Emma Sergeant
24. Healthcare Communications Advocate
Sponsored by Virgo Health
Winner: Steve Clark
25. The Pegasus Award for In-House Team of the Year
Sponsored by Pegasus
Winner: Sanofi
26. Communiqué Small Consultancy of the Year
Sponsored by imc Group
Winner:
akt healthcare communications
27. Communiqué Public Affairs and Policy Consultancy of the Year
Sponsored by Page & Page
Winner: ENGINE MHP
28. The Porterhouse Medical Group Award for Medical Consultancy of the Year
Sponsored by Porterhouse Medical Group
Winner: Lucid Group
29. Communiqué Communications Consultancy of the Year
Sponsored by Results Healthcare
Winner: 90TEN
Read more about all the winning entries here