Please login to the form below

Not currently logged in
Email:
Password:

Malaria charity calls up Ladbury PR to handle comms

Comes as Malaria No More UK partners with ITV’s I’m A Celebrity…Get Me Out Of Here

London-based agency Ladbury PR has been called in to handle Malaria No More UK's charity partnership with I'm A Celebrity Get Me Out Of Here.

The agency has been tasked with building the profile of the charity, while managing its publicity over the three weeks that the UK reality television series is aired.

“We're delighted to be working with Ladbury again this year on amplifying our reach,” said Arabella Gilchrist, comms director, Malaria No More UK.

“Ladbury understands how to best use exclusive image and video content we are able to share with the media as part of the programme's coverage. This means more votes for the show and, in turn, more lives saved from malaria.”

The agency will push multimedia celebrity-led content, competitions and opinion pieces out across entertainment media, in order to raise awareness of the disease and the charity.

“It's always a pleasure to work with Malaria No More UK, whose invaluable work helps drive UK support for the global goal to reach near zero deaths from malaria by 2015,” said Rebecca Ladbury, founding partner, Ladbury PR.

“ITV's I'm A Celebrity…Get Me Out Of Here! provides a fantastic opportunity both in terms of raising awareness of this preventable disease among the show's huge fanbase and by encouraging fans to help save lives simply by picking up the phone.”

12th November 2012

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Porterhouse Medical Group

The Porterhouse Medical Group provides market research, insights, and scientific and medical communication services to the pharmaceutical industry across the...

Latest intelligence

Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?...
What everyone forgets about good organisational change in pharma
Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account....
Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies
Live webinar: Tuesday 11th December 2018,16:00 SGT / 17:00 JST...

Infographics