Please login to the form below

Not currently logged in
Email:
Password:

McCann expands in US

New hires part of plans to respond to changing US healthcare landscape
McCann HumanCare Leo Tarkovsky

McCann Health has responded to the developing US healthcare landscape by building on its consumer-focused communications. To facilitate this, the company has made two senior appointments.

In New York. Leo Tarkovsky is joining the group's specialised consumer health agency McCann HumanCare as president. Tarkovsky has more than 20 years' integrated marketing experience, and joins from JWT New York, where he spent seven years as director of business strategy.

As president, Tarkovsky's mandate will include broadening McCann HumanCare's marketplace position to include a new suite of direct-to-consumer, over-the-counter (OTC), and prescription-to-OTC capabilities complemented by new patient engagement modules.

McCann HumanCare's refreshed focus will include areas such as mobile health platforms, improved healthcare professional-patient information management programs, and unique patient user-experience modules with extensive performance analytics, the agency said.

Susan Duffy , McCann Regan Campbell Ward Also as part of McCann Health's expansion in the US, Susan Duffy is joining the New York-based McCann Regan Campbell Ward as president. She will be responsible for the day to day running of the agency, working directly with founder Maureen Regan.

Duffy was most recently a senior vice president at Omnicon Group, helping lead strategy for integrating and consolidating the network's global healthcare businesses. She has more than 10 years' experience working directly with US and global healthcare clients.

The addition of Duffy will strengthen the management team as McCann RCW builds up its professional communications capabilities, the agency said.

17th December 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics