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McCann Health cleans up at The Creative Floor Awards 2017

Agency is announced 'most awarded' while Publicis Health wins network award

TCF

McCann Health New York was crowned the Most Awarded Agency at last week’s Creative Floor Awards following five campaign wins, two of which received recognition in more than one category.

The group’s Nasty or Nice work won awards in Copywriting and best Social Media Campaign while its Split Second video won the Cinematography and Individual Film awards. The agency also won the Business-to-Business Self Promotional award for its #GoodPress campaign.

Among the winners at the London ceremony was healthcare communications group Publicis Health, which picked up the Most Awarded Network and won awards in CGI, Photography, Copywriting, Film and Art Direction.

Havas Lynx also picked up a handful of awards for multiple campaigns and FCB Health, who won the Most Awarded Network last year, won an award for COPD Reality Check.

Additionally, the Sanofi Genzyme Europe MS Team was revealed as the Bravest Client, alongside Meta Mucil’s Akhilesh Negi, Andrew Crowe and Nitin Darbari.

Shaheed Peera, founder of the awards, said: “Congratulations to all our finalists and winners. The winning work is world-class and I have no doubt that it will inspire the pharmaceutical industry to see what can be achieved with real everyday briefs.”

Now in their fourth year, the awards received entries from agencies based all over the world, including Australia, South America and Saudi Arabia.

A proportion of profits raised are put towards helping more diversity and untapped talent into health and wellness communications agencies, with winners of the show deciding who gets the money.

The Creative Floor Awards 2017 - winners

Concentric Health Experience

McCann Health

McCann Health NY

McCann Tore Lazur

McCann Echo

NEON

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness NY

Publicis LifeBrands Medicus

Publicis LifeBrands

Ministry of Health Saudi Arabia

AbelsonTaylor

Palio

Grey Health Australia

CDM

ICC Health

Langland

TBWA London

FCB Health

AMV BBDO

The Bloc

Havas Lynx

Sanofi Genzyme Europe MS

Meta Mucil

Richard Miles - Therapy

Article by
Gemma Jones

31st July 2017

From: Marketing

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