McCann Health New York was crowned the Most Awarded Agency at last week’s Creative Floor Awards following five campaign wins, two of which received recognition in more than one category.
The group’s Nasty or Nice work won awards in Copywriting and best Social Media Campaign while its Split Second video won the Cinematography and Individual Film awards. The agency also won the Business-to-Business Self Promotional award for its #GoodPress campaign.
Among the winners at the London ceremony was healthcare communications group Publicis Health, which picked up the Most Awarded Network and won awards in CGI, Photography, Copywriting, Film and Art Direction.
Havas Lynx also picked up a handful of awards for multiple campaigns and FCB Health, who won the Most Awarded Network last year, won an award for COPD Reality Check.
Additionally, the Sanofi Genzyme Europe MS Team was revealed as the Bravest Client, alongside Meta Mucil’s Akhilesh Negi, Andrew Crowe and Nitin Darbari.
Shaheed Peera, founder of the awards, said: “Congratulations to all our finalists and winners. The winning work is world-class and I have no doubt that it will inspire the pharmaceutical industry to see what can be achieved with real everyday briefs.”
Now in their fourth year, the awards received entries from agencies based all over the world, including Australia, South America and Saudi Arabia.
A proportion of profits raised are put towards helping more diversity and untapped talent into health and wellness communications agencies, with winners of the show deciding who gets the money.
The Creative Floor Awards 2017 – winners
Concentric Health Experience
McCann Health
McCann Health NY
McCann Tore Lazur
McCann Echo
NEON
Saatchi & Saatchi Wellness
Saatchi & Saatchi Wellness NY
Publicis LifeBrands Medicus
Publicis LifeBrands
Ministry of Health Saudi Arabia
AbelsonTaylor
Palio
Grey Health Australia
CDM
ICC Health
Langland
TBWA London
FCB Health
AMV BBDO
The Bloc
Havas Lynx
Sanofi Genzyme Europe MS
Meta Mucil
Richard Miles – Therapy