Please login to the form below

Not currently logged in
Email:
Password:

McCann Health joins Spanish advertising agency network

Marketing firm signs up to Spanish Association of Advertising Agencies of Health (AEAPS)
McCann Health logo

The association represents the main healthcare communications agencies active in Spain – members include Havas Health, Ogilvy Healthworld and Sudler & Hennessey.

Part of McCann WorldGroup, McCann Health is a network of health communications agencies, and has been active in Spain for the last 15 years, with offices in Madrid and Barcelona. By joining AEAPS, it hopes to reinforce market awareness of its work, client services director Loris Marchet told PMLiVE.

“We want to continue to be perceived as a healthcare specialised company even more now that the compliance with the ethical code of Farmaindustria is a must-have that clients are asking for. And the relation between AEAPS with Farmaindustria is very close,” he said.

“We also want to increase contact with stakeholders through activities such as education and forums, and AEAPS gives us the opportunity do so. Finally, it's very important that the specialised health advertising industry joins forces, to show themselves as key players in health marketing.”

McCann Health Spain's clients include Novartis, Boehringher Ingelheim and Abbott. Recent projects include work for Boehringer's respiratory business, creating awareness of cardiovascular care for the ProCnic foundation and oncology and rheumatoid arthritis projects for Roche and BMS.

"We are proud that an agency with the category and the trajectory of Health McCann has joined our association. We are confident that McCann's contribution will be key to our work to ensure high-quality health communications", said AEAPS president Lourdes Paul.

Article by
Tara Craig

9th April 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Anatomy Health

We are a health information design consultancy focused on developing simple, accessible and inclusive patient communications. From evaluating existing patient...

Latest intelligence

Australian Flu and the dilemma of naming diseases
...
Wearables and Healthcare
What place do wearables have in affecting actual patient health outcomes and can they contribute to the NHS’s sustainability agenda? Or are they just the latest fad?...
What does a future-proof rep look like?
Businesses can no longer afford to push ahead with the traditional Key Account Management model....

Infographics