According to The UK college of Optometrists, 1 in 4 UK adults haven’t had their eyes checked in the last two years, and five million adults in the UK can’t remember the last time they had a check up.
Addressing this issue, McCann Health London and OCO Opticians of Spitalfields have launched the Urban Eye Test, whereby decorated floor panels will invite those around Shoreditch, Brick Lane and Spitalfields Market in London to put their eyesight to the test.
The Urban Eye Test asks the passer-by questions relating to their surroundings, suggesting to schedule in an appointment with an optician if the question is answered incorrectly.
The initiative is also giving out free eye tests, which participants can access via a QR code located on the floor panel.
Jennie Hillyer, OCO Co-Founder and Optometrist, said: “It’s an easy and innovative way to get Londoners to start thinking about their eye health by making them realise that their vision might not be perfect. Because vision deteriorates quite slowly, people often don’t realise there’s anything wrong.”
The Urban Eye Test will launch tomorrow with updates shared on twitter via @urbaneyetest and #urbaneyetest.
“This is a great example of technology and creativity working together in a way that perfectly solves a business problem,” said Guy Swimer, Creative Director Consumer Health, McCann Health.