Please login to the form below

Not currently logged in
Email:
Password:

McCann Health London launch Urban Eye Test

Initiative aims to encourage the public to check their vision

Urban Eye Test

According to The UK college of Optometrists, 1 in 4 UK adults haven’t had their eyes checked in the last two years, and five million adults in the UK can’t remember the last time they had a check up.

Addressing this issue, McCann Health London and OCO Opticians of Spitalfields have launched the Urban Eye Test, whereby decorated floor panels will invite those around Shoreditch, Brick Lane and Spitalfields Market in London to put their eyesight to the test.

The Urban Eye Test asks the passer-by questions relating to their surroundings, suggesting to schedule in an appointment with an optician if the question is answered incorrectly.

The initiative is also giving out free eye tests, which participants can access via a QR code located on the floor panel.

Jennie Hillyer, OCO Co-Founder and Optometrist, said: “It's an easy and innovative way to get Londoners to start thinking about their eye health by making them realise that their vision might not be perfect. Because vision deteriorates quite slowly, people often don’t realise there’s anything wrong.”

The Urban Eye Test will launch tomorrow with updates shared on twitter via @urbaneyetest and #urbaneyetest.

“This is a great example of technology and creativity working together in a way that perfectly solves a business problem,” said Guy Swimer, Creative Director Consumer Health, McCann Health.

Article by
Gemma Jones

19th October 2018

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Viseven

Viseven is a full cycle digital agency with 10 years expertise in developing content for the global pharmaceutical market delivering...

Latest intelligence

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship
The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors....
Mind the Gap – Challenging Immunisation Apathy and Misinformation
world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...
Towards Better HCP Engagement – An Email Masterclass
6% of HCPs prefer being contacted by email, compared to 17% who favour the second most popular option: direct interaction with reps....