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Meda collaborates on asthma comic book

Launches new Explain Asthma volume at ACAAI annual meeting

Meda Medikit asthma comic

Meda and Medikiz have launched a new volume in a series of educational healthcare comic books for children.

Explain Asthma, Part 3 made its debut at the recent American College of Allergy, Asthma, and Immunology (ACAAI) 2015 Annual Scientific Meeting.

It follows a 10-year-old on a journey through Mediland, getting a first-hand view of the science behind asthma.

The Medikidz publication's aim is to engage children and help them better understand and manage their asthma while overcoming the challenges associated with the chronic health condition.

Stuart Loesch, senior vice president of sales and marketing at Meda, told PMLiVE: “Our goal for the series is to engage kids and help them better understand and manage their asthma so they are able to overcome the challenges associated with this chronic health condition.”

He added: “The goal in creating the Medikidz Explain Asthma Series is for healthcare providers to have another tool to communicate and connect with their patients and families. The comic book series is one way we hope to encourage and empower kids with chronic asthma.”

Asked why Meda chose to become involved in this project, Loesch said: “Asthma is a common respiratory condition that affects 6.8 million children in the US alone. We are committed to changing the patient landscape to help those who live with this chronic illness achieve a better understanding of their health and how they can talk to their healthcare provider about treatment.”

Healthcare providers can visit the Explain Asthma website to order free copies of the book, while patients and caregivers can request a copy directly from their healthcare provider.

Article by
Tara Craig

19th November 2015

From: Marketing

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