Please login to the form below

Not currently logged in
Email:
Password:

Medicus International rebrands as Discovery London

Med comms agency is also promoted to European hub for Publicis' Discovery network
Barbara Joly, Discovery London, Publicis

Publicis has rebranded its London-based medical communications agency Medicus International, bringing it within the group's global Discovery brand.

The agency becomes Discovery London and will act as the European hub for Publicis' Discovery network, standing alongside other hubs in the US and China.

Discovery London will be led by general manager Barbara Joly (pictured above), who said the agency's integration within the Discovery network would see it move from a niche offering being “the pan-European arm of a global network”.

As such it will be aligned with a global network of more than 500 Discovery employees that operate within 10 countries for clients such as AstraZeneca, BMS, Novartis, Pfizer and Sanofi.

Publicis Healthcare Communications' global group president Sam Welch told PMLiVE that bringing Medicus within the Discovery fold would allow a greater degree of seamless integration of its global service offering.

“Discovery is our strongest med comms brand worldwide, so the move to make Medicus International part of that was really done to align the brand on a globally basis.

“For us, it's a fantastic opportunity. We are investing very, very heavily in London and we expect that at some point in the not too distant future [Discovery] London and New York will be equal global hubs for us.”

20th May 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Healthcare Media Europe – HME Ltd

HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...

Latest intelligence

It’s all about patient outcomes… right?
Lessons from history: a design thinking perspective...
Emma Walmsley 2
30 Women Leaders in UK Healthcare (part 3)
Continuing our special feature on Women Leaders in UK Healthcare...
Louise Houson
30 Women Leaders in UK Healthcare
The enormous challenges facing UK healthcare mean it needs great leaders. PME’s Group Editor Andrew McConaghie introduces 30 outstanding innovators and trailblazers helping to shape the future...

Infographics