Please login to the form below

Not currently logged in
Email:
Password:

Medicus International rebrands as Discovery London

Med comms agency is also promoted to European hub for Publicis' Discovery network
Barbara Joly, Discovery London, Publicis

Publicis has rebranded its London-based medical communications agency Medicus International, bringing it within the group's global Discovery brand.

The agency becomes Discovery London and will act as the European hub for Publicis' Discovery network, standing alongside other hubs in the US and China.

Discovery London will be led by general manager Barbara Joly (pictured above), who said the agency's integration within the Discovery network would see it move from a niche offering being “the pan-European arm of a global network”.

As such it will be aligned with a global network of more than 500 Discovery employees that operate within 10 countries for clients such as AstraZeneca, BMS, Novartis, Pfizer and Sanofi.

Publicis Healthcare Communications' global group president Sam Welch told PMLiVE that bringing Medicus within the Discovery fold would allow a greater degree of seamless integration of its global service offering.

“Discovery is our strongest med comms brand worldwide, so the move to make Medicus International part of that was really done to align the brand on a globally basis.

“For us, it's a fantastic opportunity. We are investing very, very heavily in London and we expect that at some point in the not too distant future [Discovery] London and New York will be equal global hubs for us.”

20th May 2014

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Market Access Transformation

Founded in 201, Market Access Transformation (MAT) specializes in developing agile technology platforms that enable the healthcare community to exchange...

Latest intelligence

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship
The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors....
Mind the Gap – Challenging Immunisation Apathy and Misinformation
world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...
Towards Better HCP Engagement – An Email Masterclass
6% of HCPs prefer being contacted by email, compared to 17% who favour the second most popular option: direct interaction with reps....