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Medtronic wins In House Team of the Year at Communiqué Awards

PR team for Europe, Middle East and Canada recognised at health comms event

Communique 2013 winner in-house team

Medtronic's communications team for Europe, Middle East and Canada last week picked up the In House Team of the Year prize at the Communiqué Awards.

The event, which recognises excellence and best practice in local, European and international healthcare communications, saw the Medtronic team impress the judges with their “passion, enthusiasm and belief”.

Medtronic faced stiff competition in the category, particularly from GlaxoSmithKline Consumer Healthcare and Merck Sharp & Dohme UK, both of whom were highly commended.

But Medtronic won out, thanks in part to a series of highlights from their work that included the team's ability to turn 25 news opportunities into 11,000 articles, 45 TV appearances and present five billion opportunities to read.

“We were impressed by their careful consideration of career progression and learning opportunities,” said one judge.

“What became obvious to us, as judges, was that in order for their model to work, they really need to trust each other and we could see that they genuinely had each others' backs.”

The Communiqué Awards are run by PMLiVE publishers PMGroup and the awards ceremony took place at London's Grosvenor House Hotel, Park Lane, on July 4.

• See the full results of the Communiqué Awards 2013
• See all the photos from the Communiqué Awards 2013

8th July 2013

From: Marketing

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