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Merck enlists celebrity chef in Hispanic diabetes campaign

Leticia Moreinos Schwartz will help get healthy eating message to Latin Americans
Merck diabetes Chef-Leticia-Moreinos-Schwartz

The pharma company Merck & Co has enlisted the help of well-known chef and cookbook author Leticia Moreinos Schwartz to help improve the eating habits of Hispanics with diabetes in the US.

The new campaign, 'Desafiando La Diabetes: Logra Tus Metas', is designed to encourage the Latin American population with type 2 diabetes to achieve better control of their blood sugar.

The main message of the Merck-developed campaign is that those at risk should know their HbA1C (average blood sugar level over the past two to three months), and work with their doctors to set and attain their own goal.

Moreinos Schwartz visited San Antonio on August 16, the first of several cities that she will appear in as part of the campaign. Working with the American Diabetes Association, she demonstrated some of her own diabetes-friendly Hispanic dishes at a Univision Latina Health Fair event.

"After living with type 2 diabetes for many years, my grandfather passed away from a stroke, one of the serious complications of diabetes. I know how important it is for people with diabetes to know their A1C and make a commitment to get to their A1C goal,” the chef said.

"I'm proud to work with Merck on 'Desafiando La Diabetes' to help urge Hispanics to learn about how to control blood sugar and inspire them to eat healthier as part of an overall plan to reach their goals."

At the event, Moreinos Schwartz also encouraged people with type 2 diabetes to pledge to know their HbA1C and to talk to their doctor about setting and attaining their own blood sugar goals.

She urged both sufferers and their families to use the resources available on DesafiandoLaDiabetes.com. These include bilingual materials and diabetes-friendly recipes.

Hispanics in the US are almost twice as likely to develop type 2 diabetes as non-Hispanic white adults. It is the fifth leading cause of death within the Hispanic community in the country.

27th August 2014

From: Marketing, Healthcare

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