Please login to the form below

Not currently logged in
Email:
Password:

MHP wins EFPIA account for EU health outcomes campaign

The UK agency will be supported by its Brussels partner cabinetDN

MHPMHP Communications has been appointed by The European Federation of Pharmaceutical Industries and Associations (EFPIA) to run an EU-wide communications programme.

The health outcomes programme will focus on how to achieve sustainable healthcare systems in all EU member states.

Commenting on the project, Con Franklin, director of MHP, said that there is currently “no greater challenge in European healthcare than securing the long-term sustainability of member state health systems”.

Franklin will jointly lead the project alongside Rachel Rowson, head of health at MHP, overseeing a small team in the UK and Brussels and reporting to EFPIA's director of communications, Andy Powrie-Smith.

The campaign will seek to increase the focus on care based on health outcomes which go beyond direct clinical results and consider the individualised needs of patients.

Powrie-Smith welcomed the partnership with MHP saying, “working with MHP allows us to tap in to their undoubted expertise and enthusiasm to deliver a transformational programme of activities”.

Article by
Rebecca Clifford

8th February 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
ICC HC

We started life as The Integrated Communications Company. Of course back then ‘integrated’ actually meant something. Today, we take it...

Latest intelligence

Choosing destiny
As our market transforms, firms must choose their new business model carefully...
Market access improvements in Turkey
...
annual-marketing-summit.jpg
Showcasing our multichannel capabilities in Berlin
Join Anthill for conferences in October to understand how to bring value to HCPs through multichannel communications...

Infographics