Please login to the form below

Not currently logged in
Email:
Password:

Millward Brown aligns digital offering

Combine Dynamic Logic and Compete businesses to form Millward Brown Digital

Branding agency Millward Brown has aligned its US digital offshoots Dynamic Logic and Compete to create Millward Brown Digital, in a process it describes as 'part of a natural evolution'.

The two offshoots have been business partners for more than four years and the new division will focus on providing 'comprehensive digital solutions that help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth'. 

Millward Brown Digital's new capabilities will combine Dynamic Logic's digital and cross-media effectiveness solutions, Compete's consumer and path-to-purchase intelligence and Millward Brown's brand building expertise. 

The alignment of the businesses, owned by WPP's Kantar, has been prompted by the increasing importance of digital servies to Millward Brown clients. 

“Clients tell us that 'getting digital right' is a top priority and this bold step is a direct response to this client need,” said Scott Ernst, president of Millward Brown Digital. 

“By providing a full view of effectiveness across the marketing cycle and all media touch points, we put digital into context within the marketing mix and help clients drive brand growth.”

Millward Brown Digital has major presences in Boston and New York, and teams in Chicago, San Francisco, Rhode Island and Puerto Rico, in addition to separate sales offices. 

The alignment of the three businesses has not affected the employee count, but it 'will likely grow over time', PMLiVE was told. 

The new company's first integrated offering, Advance, was launched before the alignment was announced.

22nd August 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
wethepeople

wethepeople are bringing human appeal back to brand communications. Our approach allows us to create strategies, ideas and experiences that...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics