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Movember steps up reach with UK out-of-home advertising

From today the Movember mens’ health campaign delivers its message via out-of-home advertising – a first for the charity

The charity is partnering with out-of-home media owner, Clear Channel UK, which is providing hundreds of high-definition screens in urban pubs and bars, to roll out a three-stage advertising campaign through the UK. Harnessing the flexibility of the network, Movember will reach their key audiences at each stage of the campaign using different creative. 

Movember, which encourages men to grown moustaches to raise funds and awareness of prostrate and testicular cancers, kicks off this year with men registering their clean-shaven faces by November 1. 

Matthew Dearden, CEO, Clear Channel UK, said: “Clear Channel is delighted to be supporting the Movember campaign. Our market-leading urban 'Socialite' network of flexible digital advertising sites is the perfect format for Movember to deliver their innovative messaging to an engaged audience. The power of our unique network will ensure Movember's campaign reaches as many people as possible.”   

JC, co-founder of Movember, said: “We are humbled to have Clear Channel, who have been such a passionate Mo Crew over the years, generously give Movember their amazing spaces to have some fun with and create awareness for this year's campaign.”

The overall Movember & Sons' theme for this year's Movember – which has 21 participating countries – was developed with the input from Australia-based creative shop, Urchin. 

Sarah Coghlan, UK country manager at Movember, said: “Knowledge shared from one generation to the next and wisdom passed down by one's dad or mentor, plays a meaningful role in shaping who we become. This learning continues throughout life but also reaches a point at which the exchange is reversed and insight is passed back up the chain.

“This Movember, we will encourage all men to seek and share knowledge and wisdom with mates and loved ones, to learn their family health history and to understand the risks they face. These simple actions can have a significant impact of the quality and longevity of your journey through life.”

Register your participation in this year's Movember.

22nd October 2012

From: Marketing

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