Please login to the form below

Not currently logged in
Email:
Password:

MSL Group media exec joins GCI

Becky Lauer, senior vice president and director of broadcast media/global health at MSL Group, has joined GCI Health to serve as senior vice president, director of media

Becky Lauer, who spent the past 11 years at MSL Group as senior vice president and director of broadcast media/global health, has joined GCI Health to serve as senior vice president, director of media.

In her new role, she will be responsible for providing strategic counsel and support across all GCI Health's account teams; planning and assessing media strategies; and creating media angles to reach specific target audiences.

During her time at MSL Group, Lauer provided strategic media counsel and generated media placements for healthcare clients including Pfizer, Roche, Merck, Eli Lilly, Abbott, Bayer, Novartis, sanofi-aventis, Johnson & Johnson, Daiichi-Sankyo and Genentech.

She was responsible for media relations for all FDA hearings/approvals and crisis management for MSL's healthcare practice.

Before moving to the agency side and joining MSL, Lauer spent two decades as a producer in the US for CNN, Fox News and CBS Evening News with Dan Rather.

Lauer's move comes a week after MSLGroup hired Ogilvy's David Bashaw to serve as senior vice president, deputy healthcare practice director, MSL New York.

New York City-based GCI Health is WPP's only healthcare public relations company. It was formed in 2008 when WPP merged Cohn & Wolfe and GCI Group, bringing both agencies together under the C&W name and breaking out GCI Health as a separate global healthcare agency.

GCI Health serves healthcare companies such as Johnson & Johnson, Eli Lilly, Genentech and Merck in addition to hospitals, not-for-profit organisations and other institutions.

31st May 2011

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Jet Off with Maloff Protect

Latest intelligence

Spotlight interview: 15 minutes on insights and market research in pharma
Neil Rees, Head of Research, OPEN Health Patient & Brand Communication takes 15 minutes to answer some key questions on insights and market research in pharma...
WHITE PAPER: The increasing importance of clinical trial marketing advertising in patient recruitment
Learn why advertising is more important than ever in clinical studies...
The 'winner takes all' pricing game
Tendering has long been common in healthcare for medical devices and diagnostics; the Gulf Cooperation Council and the Jamaica Commodity Trading Company have been using pharmaceutical tendering since the 1970s....

Infographics