Please login to the form below

Not currently logged in
Email:
Password:

Networks in Health expands into Italy

Online doctors community partners with Merqurio

networks in health merqurio

Global doctors alliance Networks in Health has partnered with Merqurio to extend its reach into Italy.

Set up in 2006 and open to both doctors and pharmacists, Merqurio adds more than 160,000 new doctors to the 2 million-strong Networks in Health membership.

Headquartered in Naples, Merqurio is made up of three companies - Merqurio Pharma, Merqurio Servizi and Merqurio Editore – which work to help pharma and other healthcare organisations engage with its doctor community via a range of sales and marketing support services, including content and web marketing, publishing and market analysis.

Networks in Health was set up in 2011 by doctors.net.uk and now has more than 300 doctors acting as advisers and clinical information contributors. It is the UK's largest and most active online network of medical professionals.

Networks in Health manages promotional or disease awareness programmes centrally for pharma and other healthcare organisations, delivering them locally via the trusted doctor channels in individual countries.

Initially working with partners across Europe, Networks in Health has since expanded to include Latin America and Australia, and has close links with doctor communities in the US, Canada and Asia. Its partner community includes iVrach.com (Russia), medigate.net (Korea) and ehealthspace.org (Australia).

'We are delighted to welcome Merqurio to the Networks in Health alliance. This new partnership will help our clients to target the Italian medical market more effectively by giving them valuable insights into what these doctors want and need, and helping them to tailor their resources accordingly,” said Beverly Stainsby, international account director for Networks in Health.

Article by
Tara Craig

15th August 2013

From: Marketing, Healthcare

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Madmicrobe Studios - Medical Animation

MadMicrobe is an award-winning team of certified medical illustrators creating animations that engage your audience with immersive experiences that bring...

Latest intelligence

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship
The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors....
Mind the Gap – Challenging Immunisation Apathy and Misinformation
world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...
Towards Better HCP Engagement – An Email Masterclass
6% of HCPs prefer being contacted by email, compared to 17% who favour the second most popular option: direct interaction with reps....