New-look Directory from PMGroup launches

The PMGroup's flagship Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare has launched this week.

Now in its forty-fifth edition, The Directory has been created in a new format and is now even more comprehensive and continues the evolution of The Directory as a resource for busy industry executives.

Alongside the wide-ranging A-Z agencies and a guide to advertising associations, as well as the reference chart of agency capabilities that were introduced in the last issue, there is now an added range of insightful case studies.

These cover a number of topics, including: maintaining market share; cultural needs; applying digital to a live event; and the creative use of film.

Ben Adams, editor of The Directory, said: “As the new editor of The Directory I am delighted to help the PMGroup update this exciting product for the industry that reflects the evolving ethos of the brand.”

Adams added: “I hope you enjoy the updated style and content of The Directory and if you would like your work to be featured in the next issue, please get in touch at: badams@pmlive.com.”

The online version of The Directory is available here.