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New Enspektos study focuses on digital health consumers

The study will be the focus of a webinar, which will take place later this month

Digital healthcare comms agency Enspektos will be launching a new study this month that examines the online activities and motivations of digital health consumers or e-patients.

Digihealth pulse, which will be published in August, aims to shed light on where health related information is being viewed online and the level of influence particular content has on e-patients.

Enspektos believe that much of the current research relating to e-patients is taken out of context and would therefore be limited in terms of actionable data.

To help explain the study, Enspektos will be holding awebinar later this month. Places can be reserved here.

9th August 2012

From: Marketing, Healthcare

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