Please login to the form below

Not currently logged in
Email:
Password:

New marcomms agency opens in London's Tech City

Couch is developing a client list from across pharma, private and public sectors

A new integrated marketing and communications agency called Couch has opened in East London's Tech City.

Founded by Kate and Ash Rishi, Couch is in talks with companies from the pharmaceutical, private and public sectors, offering services including strategy and planning, branding, creative design, mobile marketing, digital marketing and PR.

"All marketing activity needs to be fully aligned, and the only way to make sure this happens is by using one agency to deliver it all," explained Ash Rishi.

Ash Rishi has a background in healthcare communications, having worked as an account director at Ogilvy & Mather. He later helped start the training solutions company Cetas Kinetic, before focusing on the launch of Couch.

Katie Rishi is co-founder and joint managing director of the agency and has a background in business training, stress management and NLP coaching.

"The advent of social means that the traditional model in which different strands of marketing operate in silos simply doesn't cut it anymore," continued Ash Rishi.

"Working with a single agency means that whether they want a billboard designing or a new product launched, clients get to work with one team who know their business inside out.

"It's more cohesive, the client doesn't need to waste time briefing multiple agencies on the same thing and they don't have to worry about a lack of co-operation between competing agencies threatening the success of their campaign.

"It is also considerably cheaper. Working with us will cost about a third less than working with multiple agencies to deliver exactly the same thing therefore providing true ROI for clients," he said.

28th January 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
VCCP Health

We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...

Latest intelligence

Report: Achieving launch excellence in the challenging healthcare markets of today
Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging...
What is blockchain and why should i care - Richard Springham
Four Health - Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time with out the need to...
NHS medicines optimisation milestone
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry...

Infographics