Please login to the form below

Not currently logged in
Email:
Password:

New online qualitative research

A new online market research service for pharmaceutical marketers has been launched by Doctors.net.uk

A new online market research service for pharmaceutical marketers, including real-time interactive probing of medical professionals, group discussions and the ability to show visuals or videos, has been launched by Doctors.net.uk.

The qualitative service from medeConnect Healthcare Insight, the market research division of Doctors.net.uk, has many advantages over the traditional focus group approach including quick turnaround times and cost effectiveness.

While medeConnect is renowned for its quantitative online research of medical professionals, this qualitative service has been developed in response to the growing challenge of obtaining detailed information from hard-to-reach, geographically diverse and increasingly time-constrained clinicians.

Carwyn Jones, head of pharma at Doctors.net.uk, said: "Clinicians are at the forefront of driving improvements in patient care, and gaining the best possible understanding of their opinions and the issues they face is critical. This new research tool will support the pharmaceutical industry in achieving change and driving forward new initiatives. It will also enable better measurement of the success of existing campaigns or programmes of activity.

"Our ability to target by specialty, geography and seniority enables us to explore specific issues in an efficient and effective way. Thanks to medeConnect's technology and the strong relationship we have with the 50,000 doctors a week who use the Doctors.net.uk network, it's also far less time-consuming and labour intensive than traditional research methods."

Iain Findlay, managing director of medeConnect, added: "Given there are no geographical or time limitations to whom we can survey, we can secure the participation of doctors who would not take part in traditional research due to their distance from a central research location or time restrictions.  As a result we can reach a wider and fresher sample of medical professionals and delve deeper into issues regarding patient care." 

20th October 2009

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
BASTARD . LONDON

BASTARD . LONDON collaborates with you to amplify brand ideas into a visual brand language that resonates and engages with...

Latest intelligence

Theresa Heggie
Alnylam’s big moment: bringing groundbreaking RNAi drugs to Europe
Theresa Heggie talks about the biotech’s 16-year path to market, and the promise of its ‘gene silencing’ medicines...
patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...

Infographics