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NHS gears up for winter comms push

Urges public to visit pharmacists for winter ailments and promotes the flu jab
NHS Winter Comms

The NHS is gearing up for its winter communications campaign and this year its messages will focus on staying healthy over the winter months and using NHS services appropriately.

The 'Stay Well This Winter' campaign, which was launched last week, is being run in partnership with Public Health England, the Trust Development Authority, Monitor and the Department of Health.

It will be run across a range of media including TV, radio, digital, press and poster sites and encourage people to visit the pharmacist for winter ailments and take up the flu jab if offered it.

The campaign will also urge the public to heat their homes to at least 18°C, and to take prescribed medicines as directed.

Keith Willett, national director for acute care for NHS England, said: “We are making sure we give people the information they need to help them to look after themselves and also to know where to go for urgent advice - whether it's pharmacies, NHS Choices, NHS111 or A&E.”

Work on this year's campaign started earlier than usual and the funding that was provided to local health systems via clinical commissioning groups in April 2015 was for the first time included in their baseline allocation, to ensure local urgent and emergency care and planned services are sustainable all year round.

The Stay Well This Winter campaign begins with a national flu vaccination programme for children.

This year the programme is being extended to children in school years one and two, and aims to help three million children between the ages of two and six. This year's will be the largest school-based vaccination programme ever in England.

The adult flu vaccine will be offered for free to those in groups at particular risk of infection and complications from flu. All frontline NHS staff will once again be offered a free flu jab. Last year only 54% of staff were vaccinated. NHS leaders are encouraging them to take up this offer as part of their duty to protect patients.

Article by
Tara Craig

22nd October 2015

From: Marketing

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