Please login to the form below

Not currently logged in
Email:
Password:

NHS marks its Twitter debut with story-sharing initiative

Three-month project will see a patient or staff member take over the new account

NHS twitter curator Richard Orchard
NHS Twitter curator Richard Orchard 

The NHS has launched its first Twitter account with an initiative to shine a light on the patient and staff stories behind the organisation.

Over the next three months, either a NHS patient or one of its 1.3 million staff members will become the new account's curator, live-tweeting a week of their lives and their experiences with the national health service.

Jane Cummings, chief nursing officer for NHS England, said: “The NHS is a complex institution that touches all our lives but often we only read about it in headlines on the front page of a newspaper.

“This is a fantastic opportunity for our much valued patients and NHS staff to hold a magnifying glass up to the system, so we can learn from their experiences as we continue with our ambition to improve the way that care is delivered.”

The account's first curator is Richard Orchard, a cancer patient who began tweeting from the @NHS account on Monday. Throughout the week, Orchard will answer questions and share his experiences of living with non-Hodgkin's lymphoma and keeping healthy and fit while undergoing treatment with the NHS.

He said: “It's been an eventful time in my life being diagnosed with non-Hodgkin's lymphoma and I'm looking forward to sharing my journey with others for the week - with all its highs and lows!

“I hope some of my experiences will strike a chord with fellow cancer patients to let them know they're not alone in this.”

The NHS's Twitter project follows in the footsteps of Ireland and Sweden's official national Twitter accounts, both of which have been handed over to nominated curators to present the countries' lifestyles and connect their citizens all over the world.

Article by
Rebecca Clifford

17th October 2016

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Fishawack Health

Fishawack Health is the leading global commercialization partner for the modern life science era. Established in 2001 and headquartered in...

Latest intelligence

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship
The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors....
Mind the Gap – Challenging Immunisation Apathy and Misinformation
world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...
Towards Better HCP Engagement – An Email Masterclass
6% of HCPs prefer being contacted by email, compared to 17% who favour the second most popular option: direct interaction with reps....