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NHS Trust uses 50’s-style ad campaign to spread flu jab message

Collaborates with Liverpool-based agency Splinter on immunisation adverts

The Liverpool Community Health NHS Trust (LCH) has developed a series of humorous advertisements to encourage its staff to get immunised against flu.

The 1950's-style campaign features Trust employees and Board members in a series of spoof scenarios, each accompanied by a comic caption highlighting their 'excuses' for not having the flu jab.

All of the Trust's directors were then subsequently photographed getting their flu jabs on the first morning of the campaign.

LCH employs around 3,400 staff and chief executive Bernie Cuthel said the humorous campaign had a serious message.

“We want to challenge some of the common excuses we hear from staff and encourage as many people as possible to have the flu vaccination to help protect themselves, their colleagues, their family and friends from flu this winter.”

50's style flu adCreative input was by Splinter, which has worked with LCH for some time, producing its staff magazine and 2011 AGM conference materials, and the new campaign was created by Rachael Boden, Sarah Parsons and Kevin McCann at the Liverpool-based agency.

Splinter said: “A fun time was had by the Splinter Team creating the concepts and slogans, and by the end of it we came up with a lovely 50′s-style campaign which was made even better when LCH staff bravely volunteered to be photographed for the campaign.”

Over the coming weeks, the campaign will appear on posters, leaflets, emails, screen savers, and through all of the Trust's internal communications news channels.

These communications activities will be backed up by a dedicated 'flu team', which will provide a series of drop-in sessions to offer on-the-spot flu vaccinations to all Trust staff.

22nd October 2012

From: Marketing, Healthcare

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