Please login to the form below

Not currently logged in
Email:
Password:

Novartis plans media shake up

Swiss firm Novartis could be about to embark on a review of its global media business, according to reports

Novartis is planning a review of its estimated $600m global media business, according to reports in Campaign.

It follows similar reports made in January in Ad Week.

WPP Group's MEC is the current supplier on the global business, which covers about 60 countries.

In July 2008 Novartis consolidated its US media planning and buying into MEC after moving its business from its sister agency Mindshare in a global realignment.

The Switzerland-based firm declined to comment on the reports.

13th April 2011

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Madmicrobe Studios

MadMicrobe is an award-winning team of animators and science experts creating photo real life-science animation content for the healthcare and...

Latest intelligence

Harness the power of data to map new patient pathways
Oli Hudson, of Wilmington Healthcare, explains why pharma needs to put data at the heart of its bid to support the NHS Reset...
What NORD’s RareInsights® 30-year comparative analysis means to us and our clients at OPEN Health
...
Peter Jackson
Rethinking our approach to infectious disease preparedness
The importance of long-term strategic investment to prepare for the next threat that emerges...

Infographics