Please login to the form below

Not currently logged in
Email:
Password:

Novartis plans media shake up

Swiss firm Novartis could be about to embark on a review of its global media business, according to reports

Novartis is planning a review of its estimated $600m global media business, according to reports in Campaign.

It follows similar reports made in January in Ad Week.

WPP Group's MEC is the current supplier on the global business, which covers about 60 countries.

In July 2008 Novartis consolidated its US media planning and buying into MEC after moving its business from its sister agency Mindshare in a global realignment.

The Switzerland-based firm declined to comment on the reports.

13th April 2011

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

Latest intelligence

Empowered patients: shaking the foundations of healthcare
Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to...
A uniquely English genomic medicine service
The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist...
Blended Intelligence
Data is the most valued commodity of the modern world. For P&P it's all about the application....

Infographics