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Novo Nordisk creates all-diabetes pro-cycling team

Team Novo Nordisk includes more than 100 cyclists, triathletes and runners with diabetes

Team-Novo-Nordisk

Denmark-based pharma company, Novo Nordisk has created the first all-diabetes professional cycling team to compete as part of Team Novo Nordisk.

During 2013, 100 cyclists, triathletes and runners will compete in more than 500 sporting competitions around the world. The men's pro-cycling team are setting their sights on the USA Pro Cycling Challenge, the Tour of Britain and the Paris-Tours, with the ultimate aim of finding a place in the Tour de France.

“As part of our long-standing Changing Diabetes programme, this partnership provides a tremendous opportunity to raise awareness and educate, empower and inspire people with diabetes,” says Jakob Riis, senior vice president, global marketing and global medical affairs, Novo Nordisk.

“This is yet another way Novo Nordisk is striving to create more opportunities to live well with diabetes.”

The Changing Diabetes programme was set up by Novo Nordisk in order to help improve conditions for people living with diabetes. It is a global advocacy and partnership programme, which supports the prevention and early detection of diabetes, along with the improvement of treatment, care and outcomes.

Phil Southerland founded Team Type 1 in 2005, which, until this year, included riders and athletes with and without diabetes, while the new Team Novo Nordisk comprise only of athletes who have diabetes.

“As Team Novo Nordisk we want to show the world what is possible with great diabetes control,” said Southerland. “Between us, Team Novo Nordisk has over 1,000 diagnosed years of diabetes with no complications and we stand for what life with diabetes can be like.”

“Exercise is that billion dollar drug that nobody ever gets prescribed, and in my experience is the best of them all. With appropriate diet, exercise, treatment and technology, anyone with diabetes can achieve their dreams.”

8th January 2013

From: Marketing

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