Please login to the form below

Not currently logged in
Email:
Password:

Ogilvy CommonHealth releases pharmacy report

The Power of Pharmacy debates its role and the change it faces

Ogilvy Commonhealth Worldwide 

Ogilvy CommonHealth Worldwide has released a new global report entitled The Power of Pharmacy.

The report examines why and how pharmacy is preparing for significant changes, based on insights from pharmacists in addition to opinions and predictions from the agency's pharmacy experts.

Gloria Gibbons, president of EAME Ogilvy CommonHealth Worldwide, commented: “In Europe alone there are more than 400,000 community pharmacists, with 46 million people visiting them each day. As the healthcare professional that is often closest to the public, their recommendations and advice have the power to truly change health behavior on a daily basis.

“In order to remain competitive, respond to increasing demands and juggle their dual responsibilities as retailers and healthcare professionals, we've found that pharmacists are seeking greater support so that they can better serve both customers and communities.”

The report also explores why pharmacy places centrally in the community and its increasing importance amongst customer, governments and manufacturers around the world. Pharmacists will be looking to the industry for assistance in fulfilling their role.

Gibbons added: “By looking ahead to the future, the report sparks interesting discussion on how tomorrow's pharmacists will deliver better healthcare for patients, whilst still running a successful retail business."

Ogilvy CommonHealth Worldwide is the health behaviour change specialist of Ogilvy & Mather.

Article by
Kirstie Pickering

1st April 2015

From: Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
VCCP Health

We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...

Latest intelligence

The new UK government-pharma industry pricing agreement – welcome news, but there are lessons to be learnt
...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again – in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

Infographics