Please login to the form below

Not currently logged in
Email:
Password:

Olympic gold medalist becomes face of Asthma UK

Cyclist Laura Trott is supporting the charity’s Facebook page

Laura Trott supports Asthma UK Facebook page

Asthma UK has enlisted the help of gold medal winning track cyclist Laura Trott who has become the face of the UK charity's Big Up Your Chest Facebook page.

The Facebook page is a health resource developed by the charity, which aims to support young people with asthma by sharing information and providing space for users to discuss their experiences of the condition.

David Hiles, head of health promotion at Asthma UK, said: “We are thrilled to have Laura on board. Her fantastic achievements make her a huge inspiration to young people with asthma who can ensure they are managing their condition properly by using the Big Up Your Chest page”.

Trott, who developed severe asthma after being born with a collapsed lung, has been making appearances on the online resource, which is aimed at 16 to 25 year olds living with the condition.

“The Big Up Your Chest page is a great way for young people to understand their asthma and find out how they can look after it too, so that they reduce the risk of having an asthma attack,” said Trott.

A number of celebrities, including Stephen Fry, have tweeted their support for the Big Up Your Chest page and it has so far been 'liked' by more than 4,000 people on Facebook.

10th January 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Four Health Communications

Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...

Latest intelligence

ema1
The European Medicines Agency: PRIME’d for access?
Leela Barham examines the impact of the EMA's PRIME fast track system after two years...
How can pharma engage with key stakeholders on NHS service transformation?
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare consulting team, explain how pharma should make its case for change...
michael elliot
The race for an HIV ‘cure’
Supercharging therapies as pharma and patients work together...

Infographics