Please login to the form below

Not currently logged in
Email:
Password:

Omnicom launches inter-agency health comms initiative

Aims to share best practice and support upcoming industry leaders

Omnicom Public Relations GroupGlobal public relations group Omnicom has launched a new initiative to inspire, develop and share best practice in healthcare communications across its UK health-focused agencies.

HealthShare sees the group's FleishmanHillard Fishburn, Ketchum and Porter Novelli agencies collaborate on supporting innovation and growth in the UK's healthcare PR specialism capability through a series of agency-focused training sessions.

Karen van Bergen, Omnicom's chief executive, said: “At Omnicom, we strive to be at the forefront of change in the health marketing communications industry.

“Our new HealthShare training is a collaboration between leading London health PR teams. The initiative was designed by our own health PR professionals for our health PR teams, so we can better support our clients with effective, timely and innovative solutions to each and every challenge.”

The training sessions - which are to be hosted at Omnicom's London offices - include media training; preparation for working with health regulations, clinical data and medical education; and mentoring opportunities.

David Gallagher, president of international growth and development at Omnicom, said: “The launch of HealthShare is a first for us at Omnicom PR Group - bringing together colleagues from three of our agencies to design a united health communications training scheme.

“This learning and development programme will be in the hands of our PR professionals - and spearheaded by the cross-agency training council who have designed and developed the initial programme.

“We are always looking for opportunities to upskill our teams, and this innovation supports our health teams to learn, collaborate and grow.”

Article by
Rebecca Clifford

9th February 2017

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Oxford University Press

Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...

Latest intelligence

Emotion-driven clinical trial marketing: A missed opportunity?
Whether we’re conscious of it or not, our emotions play a huge role in day-to-day decision making. Psychological scientists have long explored emotional influences on decision making. Experts like Herbert...
Virtual Hackathon on Healthcare Innovation: a Customer Story
How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual "hackathon," with spectacular results....
OPEN Health at the World Orphan Drug Conference USA
Our Director of Rare Disease, Gavin Jones looks forward to his conversation with Emily Crossle & Betsy Bogard at #WODCUSA2020 !...

Infographics