Healthcare PR agency Onyx has launched a women’s health blog to better understand women’s attitudes towards their health.
The blog, ‘We Understand Women’s Health’, launched in tandem with a survey created to identify women’s attitudes toward, vascular and aging health, as well as reproductive, hormonal and sexual health.
Blog founder Karen Winterhalter, a former Burson Marsteller EMEA chair of healthcare, said that one of the challenges in women’s health today is that while there is “significant investment and awareness initiatives around the major disease areas, conditions considered less important do not receive the same prominence”.
“Our initial pilot survey undertaken with 200 women identified that they were more concerned about the risk of cardiovascular disease and obesity rather than breast cancer and that came from people young and old. We are now taking this survey out much further so we can provide data from 12 regions in the UK.”
As well as blogging about women’s health topics often seen as taboo in the mainstream media, Winterhalter will create an online community. Women can use it to support each other through health issues ranging from osteoporosis to cardiovascular disease.
“As we establish these communities further we want to be able to work closer with the members. Many have already signed up to participate in further market research, she said.
“Healthcare PR is really moving on from the large scale campaigns, to focus on relevance. The real opportunity for us and clients is the ability to provide relevant information to a woman in our community when she needs it rather than relying on large scale campaigns. This a much better way of doing things.”