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P&G's Pharmacy Care Initiative enters third year

As Procter & Gamble continues its PharmacyCare Initiative, it will reinforce its commitment to pharmacy as a core business area by showcasing three key brands nationwide

As Procter & Gamble (P&G) enters into the third year of its PharmacyCare Initiative, it will reinforce its commitment to pharmacy by showcasing three key brands to pharmacy staff nationwide to help add value to their self-care offering.

The PharmacyCare Initiative seeks to help pharmacies drive retail sales and quality service. P&G provides pharmacists and pharmacy assistants with the tools and products needed to help customers make the right purchasing decisions.

The unique benefits of key products such as Vicks First Defence Nasal Spray, Clearblue Conception Indicator and Pepto-Bismol will be demonstrated to pharmacies to help them recommend the most appropriate product to their customers.

UK Healthcare Business leader Debbie Workman said: "We have some very strong brands which cover a variety of healthcare needs. We are committed to helping pharmacy counter staff add value to their self-care offering and will be launching a concerted campaign in 2010-11 to drive understanding of the categories we work in."

3rd August 2010

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