Please login to the form below

Not currently logged in
Email:
Password:

P&G's Pharmacy Care Initiative enters third year

As Procter & Gamble continues its PharmacyCare Initiative, it will reinforce its commitment to pharmacy as a core business area by showcasing three key brands nationwide

As Procter & Gamble (P&G) enters into the third year of its PharmacyCare Initiative, it will reinforce its commitment to pharmacy by showcasing three key brands to pharmacy staff nationwide to help add value to their self-care offering.

The PharmacyCare Initiative seeks to help pharmacies drive retail sales and quality service. P&G provides pharmacists and pharmacy assistants with the tools and products needed to help customers make the right purchasing decisions.

The unique benefits of key products such as Vicks First Defence Nasal Spray, Clearblue Conception Indicator and Pepto-Bismol will be demonstrated to pharmacies to help them recommend the most appropriate product to their customers.

UK Healthcare Business leader Debbie Workman said: "We have some very strong brands which cover a variety of healthcare needs. We are committed to helping pharmacy counter staff add value to their self-care offering and will be launching a concerted campaign in 2010-11 to drive understanding of the categories we work in."

3rd August 2010

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

Latest intelligence

AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...
Combined immunotherapies – potential and pitfalls
‘Combining therapeutic compounds is the first logical step towards better results, namely higher rates of patients responding to treatment, with deeper and more sustained responses’...

Infographics