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Packer Forbes acquired by Four Communications

Will rebrand as Four Health Communications

Four Communications GroupHealthcare communications consultancy Packer Forbes has been bought by the Four Communications Group as it expands its healthcare portfolio.

The London-based agency will undergo a rebrand, becoming Four Health Communications and a part of the group's newly-established international healthcare network, Four Health.

Nan Williams, chief executive of the Four Communications Group, said: “Packer Forbes is a fantastic fit with Four and will double our presence in the important health market.

“They share our culture of delivering excellence for clients and creating an exciting place for staff to grow.”

Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.

Together, the Four Health agencies will offer an integrated digital approach to access communications, medical education, patient advocacy and public relations, utilising Four Communications' marketing and digital expertise.

Packer Forbes' Alexa Forbes will continue on as chief executive of the rebranded consultancy, working closely with Four MSA's managing director Emma Statham.

Forbes commented: “I am really excited by the challenge of establishing and evolving the integrated Four Health offering.

“Working alongside fellow experts from across the healthcare communications spectrum will be professionally stimulating for the whole team and I genuinely believe we will be able to offer a truly unique service for our clients.”

Article by
Rebecca Clifford

6th July 2016

From: Marketing

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