I love the time and money that was quite clearly spent on crafting such a clever piece of art direction and photography to deliver such an impactful visual. The old ‘pi design problem' has been addressed nicely by creating the letterbox effect and shifting the pi out of any focus of the main concept. Overall, it delivers a nice tie-in to the old campaign, executed beautifully with some really nice typography to boot.

Did the designer lose control of the bevelled box tool when creating this? Or has the layout been controlled by the branding police? Did they create some handy guidelines to work within? Bevelled box for the image in position 1. Bevelled purple box for the headline to be in position 2. White bevelled box for the logo in position 3 to help it stand out.
The concept itself is quite nice, but the jovial delivery of the key message for this product has been lost in some very box happy design.

A Chuck Norris, in your face with some 'POW' for a nice concept, but my thoughts are with the poor designer who had to work within these guidelines. I feel for you

Unfortunately I fear this concept might have come up against the 'challenge wall' of a brief which said "show the product being used". How can you make a giant blow up blue bed, a nurse of correct ethnicity and a patient type look good? I would suggest convincing the client to invest in some real-life situation photography rather than opting for the more cost-effective studio shoot. This may have helped the design of this concept, but unfortunately this execution falls flat on its face and does not deliver good design.

Although the concept itself has been done a few times before (shadow of main character transforming into something else) the really clean and white set helps the photography to highlight the colour in the baby's face and hands. A simple, clear headline with a nice logo position and body copy help to finish off an ad, which is nice overall and calming to look at.

An enjoyable Jackie Chan 'POW, POW'. Pleasing to watch, but the concept has been used before

A picture can, and does, speak a thousand words in this concept. Elegant lighting with a nice pastel render to the photography helps to highlight the plight oth the lost patient. There is nice use of a simple typeface above a clear and well-positioned logo. Great to see some clients and other designers do believe a logo doesn't need to be BIGGER to be prominent!

A kick-ass Bruce Lee 'POW, POW, POW' and proof that there is good design in some pharma advertising.