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Part five: The BOBI Challenge

Part five of a series of videos providing an insight into what the Best of Business Intelligence (BOBI) Awards are, what's new for 2011, and top tips from judges and former winners on how to write a winning entry. In this film, Mike McGahan, an independent consultant and former BOBI winner, explains the BOBI Challenge - a new, assessment day award introduced for 2010/11

The BOBI Challenge is a new event aimed at senior level business intelligence professionals with five or more years' experience. Entrants are invited to select a team, ideally comprising a mix of agency and industry members and including both market research and analytics expertise, to take part in a one-day challenge based on a market simulation. The day will include case-study based challenges designed to stretch thinking and showcase excellence in front of an expert panel.

In this film, Mike McGahan, an independent consultant, BOBi steering committee member and former BOBI winner, explains the BOBI Challenge in more detail.



1st December 2010


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