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Part four: Being a winner

Part four of a series of videos providing an insight into what the Best of Business Intelligence (BOBI) Awards are, what's new for 2011, and top tips from judges and former winners on how to write a winning entry. In this film, Viv Farr from Insight Research Group and Matt Hodgson from sanofi-aventis talk about what it meant to them to win in the panel-judged awards category

The panel-judged awards, open to individuals or teams, are divided into five categories: Best Customer Insight, Most Innovative Approach, Excellence in Communication Research, Best Business Impact, The Chair's Theme Award. The entries undergo a screening process after which shortlisted entries are judged by a team of industry experts.

Viv Farr from Insight Research Group and Matt Hodgson from sanofi-aventis talk about their personal experiences of winning the panel-judged awards category.



1st December 2010


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