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Pfizer launches counterfeit drug campaign

Pfizer has partnered with the US National Association of Boards of Pharmacy in a campaign to raise awareness of the risks of counterfeit medicines

US-based pharmaceutical firm Pfizer has partnered with the US National Association of Boards of Pharmacy (NABP) for a campaign to raise awareness of the risks of counterfeit medicines.

The campaign aims to reach members of the public usinga variety of methods, including a YouTube channel with a series of videos offering expert advice on protecting consumers online.

The NABP website, www.AWARERx.org, and Pfizer's website for Viagra will also aim to provide US consumers with information about counterfeit medicines and resources such as quizzes and advice on how to spot a fake website.

Other activities planned by Pfizer include the takeover of websites formerly used by counterfeiters to sell fake Pfizer medicines. The company intends to replace content with facts about the dangers of counterfeit medicines and ways to determine if online pharmacies are legitimate.

Worldwide sales of counterfeit medicines were estimated to exceed $75bn in 2010, according to the NABP, with many purchases made through the internet.

Dr Carmen Catizone, executive director, NABP, said: "We believe this joint effort with Pfizer will inform consumers about the dangers of counterfeit medicines and help them find legitimate websites and pharmacies licensed by the state boards of pharmacy that provide medicines approved by the FDA [US Food and Drug Administration]."

29th September 2011

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