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Pfizer launches OTC safety campaign

Pfizer Consumer Healthcare has launched an awareness campaign aimed at getting consumers to dispose of expired and recalled drug products

Pfizer Consumer Healthcare has launched an awareness campaign aimed at getting consumers to clean out their medicine cabinets and dispose of expired and recalled drug products. The campaign comes in the wake of competitor McNeil's extensive OTC product recall this year, which included some lots of Tylenol Extra Strength and Tylenol PM.

To encourage consumers to replace OTC medicines that should not be used with new ones, the company will give away 500,000 coupons for free bottles of its OTC pain reliever Advil. Consumers can register for a coupon on the campaign's website: www.medicinecabinetsafety.com

The website greets visitors with a banner reading: "Every day, thousands of people are switching from Tylenol to Advil." Elsewhere, the site's content stresses, "Advil was not part of this year's pain reliever recalls."

As part of the campaign, Pfizer is also partnering with Suzy Cohen, author of The 24-Hour Pharmacist, to offer tips on medicine-cabinet safety, including cleaning out the cabinet every six months, checking for recalled products on the US Food and Drug Administration's (FDA) website, and storing and disposing of OTC products properly.

5th October 2010

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