Please login to the form below

Not currently logged in
Email:
Password:

Pharmacy Voice names head of comms

Melissa Fife joins from Forster Communications

Pharmacy Voice Melissa Fife Melissa Fife has joined community pharmacy trade body Pharmacy Voice as its first director of communications.

Fife joins from London-based Forster Communications, where she served as senior consultant and led the agency's corporate communications team.

In her new role she will oversee the communications strategy for Pharmacy Voice, a body formed by the three largest community pharmacy owner associations to create a unified voice for their members.

The founding members of Pharmacy Voice are the Association of Independent Multiple Pharmacies (AIMP), the Company Chemists' Association (CCA) and the National Pharmacy Association (NPA).

Fife joins at an important time for community pharmacy in the UK, with the sector expected to play a key role in improving medicines optimisation due to the availability of pharmacies to patients.

“There is a huge opportunity to communicate greater understanding of the role that community pharmacy can play in delivering primary care, helping the NHS move forward positively, during a time of inevitable change,” she said.

“Community pharmacists are a vital part of the primary healthcare community, but to fully utilise this resource we must ensure that pharmacy teams, the public and policy makers are fully engaged in future discussions surrounding the sector.”

15th October 2014

From: Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Four Health Communications

Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...

Latest intelligence

London
“Brexit has been a catalyst for UK clinical research... it’s turbocharged change”
The UK clinical trials environment has been transformed in recent years – but can it really buck Brexit’s risks and uncertainties?...
The Future of Pharma sales: fast forward to 2029
Change is inevitable, and necessary, for growth in business....
International Women's Day - 8 March 2019
International Women's Day has been celebrated since its inception in 1911. But how far have we come?...

Infographics