Please login to the form below

Not currently logged in
Email:
Password:

Pharmacy Voice names head of comms

Melissa Fife joins from Forster Communications

Pharmacy Voice Melissa Fife Melissa Fife has joined community pharmacy trade body Pharmacy Voice as its first director of communications.

Fife joins from London-based Forster Communications, where she served as senior consultant and led the agency's corporate communications team.

In her new role she will oversee the communications strategy for Pharmacy Voice, a body formed by the three largest community pharmacy owner associations to create a unified voice for their members.

The founding members of Pharmacy Voice are the Association of Independent Multiple Pharmacies (AIMP), the Company Chemists' Association (CCA) and the National Pharmacy Association (NPA).

Fife joins at an important time for community pharmacy in the UK, with the sector expected to play a key role in improving medicines optimisation due to the availability of pharmacies to patients.

“There is a huge opportunity to communicate greater understanding of the role that community pharmacy can play in delivering primary care, helping the NHS move forward positively, during a time of inevitable change,” she said.

“Community pharmacists are a vital part of the primary healthcare community, but to fully utilise this resource we must ensure that pharmacy teams, the public and policy makers are fully engaged in future discussions surrounding the sector.”

15th October 2014

From: Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Fishawack Group of Companies

The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...

Latest intelligence

Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

Infographics