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PM Society calls in comms support

Independent comms consultant and digital agency will help raise the organisation’s profile

The PM Society has appointed two new communications partners to help improve its engagement with current members, while also extending its involvement with the broader healthcare marketing environment.

Independent consultant Carys Thomas Ampofo and digital agency Loop and Layer have been tasked with implementing a multichannel strategy, which aims to raise the profile of the not-for-profit pharmaceutical marketing excellence organisation.

“This is a critical time for the pharmaceutical industry as it comes to terms with new models of working, where it must shift from being an arms-length supplier to a partner in the delivery of healthcare, ” explained Neil Copping, chair of the PM Society executive committee.

“Our new interest groups and commitment to reaching out to members and beyond are all part of a drive to reevaluate what is at the heart of marketing excellence and provide development opportunities for those who work in the life sciences industries.

“Carys Thomas Ampofo and Loop & Layer demonstrated real insight and an understanding of our needs, as well as proven track records in delivering well thought through communications.

“Our aim in their appointment is to increase awareness of the issues facing pharmaceutical marketers and their colleagues and the wealth of resources that the PM Society has tomeet their needs,” he added.

11th September 2012

From: Marketing

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