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PM Society in PriMe push

The PM Society is pushing forward the development of a training scheme for marketers working with the pharmaceutical industry
The PM Society is pushing forward the development of a training scheme for marketers working with the pharmaceutical industry and has called on management consultancy, red kite, to assist in its drive.

PriMe was launched in 2005 and is offered as a modular training package aimed at marketing professionals working with pharmaceutical products and caters for specific requirements of their job. Since its inception, the PM Society says the scheme has attracted over 300 delegates from pharma companies and service/agency sectors of the industry.

It is hoped that the joint venture will help raise the profile of the training packages offered by PM Society, which it says helps enhance people's understanding of pharmaceutical marketing.

"We are truly delighted to be working in collaboration with the PM Society to deliver and further develop PriMe," said Jonathan Dancer, red kite consulting.

"Flexible PriMe modules that combine marketing principles with case studies and real-world marketing expertise has proven to be a great success with delegates."

16th June 2008

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