PMEA 2005: Winners in pictures

Here is the complete list of winners and finalists of the Pharmaceutical Marketing Effectiveness Awards 2005.

Product Launch of the Year
Winner: Protelos by Servier Laboratories (submitted by Athena Medical PR)

Marketing Campaign of the Year
Winner: Crestor: Tell The Truth, Be Proud by AstraZeneca UK

European Marketing Campaign of the Year
Winner: Vaniqa - restoring femininity, changing minds by Shire Pharmaceuticals (submitted by PBC Communications)

Brand Revitalisation Award
Winner: Zoton FasTab Revitalised by Wyeth Pharmaceuticals

Therapy Franchise Award
Winner: Dermatology by Medlock Medical (submitted by The Foundry Communications)

OTC Marketing Campaign of the Year
Highly Commended: Zirtek ... Allergy relief not to be sniffed at by UCB Pharma
Winner: Calpol - Children's Medicine Specialist by Pfizer Consumer Healthcare (submitted by Munro & Forster)

Customer Focus Award
Winner: Diamicron MR - Focus on Fasting and Feasting in Asian Diabetes by Servier Laboratories (submitted by Athena Medical PR)

Patient Focus Award
Winner: Just One Bite by GlaxoSmithKline

Innovation Award
Winners: Dermatology by Medlock Medical (submitted by The Foundry Communications) & Subgam - The Butterfly Club by Bio Products Laboratory