PMEA 2006: Winners in pictures

Product Launch of the Year

Winner
Launching Butrans
by Napp Pharmaceuticals submitted by Langland

Highly Commended
Happy Tummies, Happy Bottom Lines: The GI-Friendly launch of Glucophage SR
by Merck Pharmaceuticals submitted by Huntsworth Health PBC

Marketing Campaign of the year

Winner
Arimidex: `What you do first matters most'
by AstraZeneca

Highly Commended
EpiPen
by ALK-AbellÛ
submitted by Sudler & Hennessey

Xyzal: Wake up and smell the success
by UCB Pharma
in association with Junction 11

European Marketing Campaign of the Year

Winner
VISIPAQUE X-ray contrast medium - a marked contrast in terms of safety
by GE Healthcare in association with Seven Stones

Finalist
Levitra
by Bayer Healthcare submitted by Euro RSCG Biss Lancaster

Brand Revitalisation Award 

Winner
Pulmozyme - Changing Market Perceptions
by Roche Products in association with DDB Health

Finalist
Homecare:
Care that's always there
by Fresenius Kabi

Highly Commended
Avonex: How clear thinking and teamwork dramatically turned around the fortunes of a mature brand
by Biogen Idec

Therapy Franchise

Award Winner
Servier Cardiovascular Franchise: 1 million patients treated and counting...
submitted by PAN Communications

Finalist
AstraZeneca Oncology Therapy Franchise (Breast and Prostate Cancer)

Highly Commended
sanofi-aventis Oncology Portfolio

OTC Marketing Campaign of the Year

Winner
Cut Down with Nicorette then Stop Launch
by Pfizer Consumer Healthcare submitted by Shire Health London,
Ogilvy Healthworld Advertising, Mindshare and AMV BBDO

Finalist
Zirtek: Don't let hayfever hold you back this summer
by UCB Pharma in association with LMC

Highly Commended
Benadryl: 15 Minutes
By Pfizer Consumer Healthcare submitted by Munro & Forster

~

Customer Focus Award

Winner
Regaine Hair Advice Clinics
by Pfizer Consumer Healthcare submitted by Munro & Forster

Finalist
Glivec CML Nurse Campaign
by Novartis submitted by
TVF Communications

Highly Commended
Primary Care Essentials
- sharing best practice
by sanofi-aventis and Bristol-Myers Squibb Pharmaceuticals submitted by Huntsworth Health

Patient Focus Award

Winner
EpiPen
by ALK-AbellÛ submitted by Sudler & Hennessey

Finalists
Dansac `Voice' 2005 Patient Magazine
by Dansac in association
with Joy Haigh

Lyrica - Linking Lives Campaign
by Pfizer submitted by
TVF Communications

Managing Healthcare Partnerships

Joint Winner
Clinician Engagement Programme
by Abbott in association with The NHS Alliance and
Huntsworth Health (Jago Pearce)

Joint Winner
Improving the Multidisciplinary Management of Metastatic Prostate Cancer
by Novartis Oncology submitted by Strategen

Innovation Award

Winner
Keeping Cough Relief On Track
by Pfizer Consumer Healthcare submitted by Munro & Forster

Highly Commended
Cool for C.A.T.S.
by Bristol-Myers Squibb Pharmaceuticals & sanofi-aventis submitted by Sant? Communications

PMEA Company of the Year Award <£100m

Winner
ALK-AbellÛ
submitted by Sudler & Hennessey

Finalist
Rosemont Pharmaceuticals
submitted by Rainmaker Advertising and JSPR

Highly Commended
ALTANA Pharma - From Vision to Reality
submitted by Packer Forbes Communications

PMEA Company of the Year

Winner
sanofi-aventis

Finalists
Pfizer Consumer Healthcare

Servier Laboratories -
Life through Discovery
submitted by
Athena Medical PR