PMEA 2007: Results and winners in pictures

The great and good of the pharmaceutical marketing industry were honoured at the 2007 PMEA awards held at the Dorchester Hotel in London on the night of 4 December 2007.

Director of Pharmaceutical Marketing Ltd, Mark Savage, who opened the ceremony, said: "The PMEA Awards recognise the best quality campaigns. Being a finalist is a tribute in itself. This year we had four new judges on the panel. A heated and lively discussion eventually narrowed down the campaigns to those which truly stood out as the best of the best."

Mark went on to thank IMS Health, whose generous support in supplying the panel with market data was invaluable in helping the process along.

He praised the entries and introduced four new judges on the panel, now chaired by Dr Roger Watson, who replaces Anne O' Riordan. Roger is an independent consultant and has spent over 25 years in the pharmaceutical industry. He was involved in leading the first POM to P switch, the first contract sales force and marketed the first pharmaceutical product to break the GBP 100m annual sales barrier.

"The entries this year gave the judges a really hard time," said Mark, "We had to create a special Judges Award to celebrate excellence in a rapidly changing environment. The winners are a testament to the talent that exists in the industry today."

The charity for this year's awards was Action Medical Research, whose "Touching Tiny Lives" campaign was introduced in a short film describing the efforts made by the group in helping to prevent premature births and other complications of pregnancy. The charity has 68 research projects ongoing worth a total of GBP 7m.

The prize draw for the evening was a luxury weekend away for two worth GBP 1,000 and was generously sponsored by Genesis Adoration. The total raised for the charity at the end of the ceremony was GBP 2,300 and Pharmaceutical Marketing Ltd would like to thank all those who contributed.

The host for the evening was Mastermind presenter and journalist, John Humphrys, whose impish side-swipes at the political world both entertained and informed. From Tony Blair to Gordon Brown, nobody was safe.

Humphrys criticised the lack of clarity in political messages and added that the pharma marketing industry could have something to teach politics about unambiguous communication.

PMEA 2007 winners in photographs with quotes from the night:

Product Launch of the Year
Sponsored by IDIS

Winner
Unravelling Cardiometabolic Risk by sanofi-aventis in association with Discovery London

Jeni Wilson, head of brand communications at sanofi-aventis, said: "We are delighted to have won. The integration of marketing, communications and media all contributed to this campaign."

Marketing Campaign of the Year
Sponsored by Huntsworth Health

Winner
Driving Down Blood Pressure by sanofi-aventis and Bristol-Myers Squibb in association with FD Santé

Mike Bellis, senior product manager at sanofi-aventis, said: "We are honoured to win this award. A lot of hard work went into the campaign from everyone involved, including of course FD Santé and our sales force. A cohesive team effort ensured its success."

European Marketing Campaign of the Year
Sponsored by FD Santé

Winner
Not forgetting dementia with DaTSCAN by GE Healthcare in association with Seven Stones

David Gould, European brand manager at GE Healthcare, said: "Absolutely delighted to win. A good, cool campaign which all the regions bought into from the very start. Everyone had good buy in, making it very successful."

Brand Revitalisation Award
Sponsored by Cohn & Wolfe

Winner
Bonefos "Bones for Life" by Bayer Schering Pharma in association with Langland

Ronny Greif, senior product manager at Bayer Schering Pharma, said: "We're delighted to win ñ this award is a reflection of an incredible team effort."

OTC Marketing Campaign of the Year
Sponsored by Resolute Communications

Winner
Hedrin - Licensed to Kill by Thornton & Ross in association with Bray Leino, The Practice and Pegasus PR

Caroline Wheeler, marketing manager at Thornton & Ross: "Absolutely delighted and completely surprised. I think it's very easy to make lots of claims, but Hedrin became brand leader within six months. It's a genuine success."

Customer Focus Award
Sponsored by The Excel Academy

Winner
The National Consultation on Prospective HER2 Testing by Roche Products Ltd in association with Phase IV Communications

Deb Lancaster, marketing manager of breast care at Roche Products Ltd, said: ìWeíre delighted and surprised with our award tonight. One of the key reasons the campaign was so effective is that we recognised a need within the NHS and worked with them closely throughout."

Patient Focus Award
Sponsored by Peach Professionals

Winner
He Says You Say by SSL International in association with Halesway

"We're ecstatic to have won. Our patient-focused campaign was driven by consumer inputs and we listened to the patient. We encouraged people to use condoms and we are proud to have encouraged this kind of awareness."

Managing Healthcare Partnerships
Sponsored by Astellas

Winner
Supporting Implementation of LARC Policy by Organon Laboratories Ltd in association with Policy Matters

Fiona Taylor, head of external affairs at Organon Laboratories, said: "We're thrilled at winning this award. It took two years to put this project together and we got great results. Our campaign was truly about implementing NICE guidelines, not promoting on product and ultimately improving services for our patients with regards to sexual health."

Innovation Award
Sponsored by Hill & Knowlton

Winner
HER2 testing a tailored approach by Roche Products Ltd

Deb Lancaster, marketing manager at Roche Products Ltd, said: "We're particularly proud of this award because there were no other agencies involved; it was down to Roche, the Cancer Action team and the DoH National Cancer Director, (Prof) Mike Richards."

Judges' Special Recognition Award
Sponsored by Accenture

Winner
The ABPI

Heather Simmonds, director of the PMCPA, said: "I think it's fantastic to win - a real tribute to everyone who worked so hard to raise awareness about the Code of Practice. Our campaign was different: we had to reach a difficult audience and the industry really rallied behind us."

PMEA Company of the Year (<£100m)
Sponsored by sanofi-aventis

Winner
Organon Laboratories

"We are elated! Some of the things we've done this year we believe are truly innovative and leading-edge. We hope to transfer this success to our new colleagues at Schering-Plough."

PMEA Company of the Year
Sponsored by IMS Health

Winner
Roche Products Ltd

John Melville, managing director of Roche Products Ltd, said: "I am delighted that Roche has been awarded the 2007 PMEA Company of the Year Award. As a company we set ourselves stretching targets that we have exceeded, but more importantly many patients have benefited from our innovative medicines. Everyone at Roche should feel very proud of this recognition."

Published: 05/12/2007

Content Area: Pharmaceutical industry articles
Article type: Healthcare news
Healthcare Category: Healthcare advertising

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