PMEA 2009: Winners announced

The 2009 Pharmaceutical Marketing Effectiveness Awards were presented on Thursday November 26, at The Hilton, London. The results of the awards are listed below. Full coverage and photographs from the evening are also available.

Product Launch of the Year

Sponsored by: Euro RSCG Life Medicom

Winner:
Title of Entry: Seroquel XL
Company: AstraZeneca UK

Finalist:
Title of Entry: Relistor Launch - 2008
Company: Wyeth Pharmaceuticals
In association with: Creative Lynx

Finalist:
Title of Entry: Re-engaging Stakeholders
Company: GlaxoSmithKline
In association with: Pan Advertising

Marketing Campaign of the Year

Sponsored by: Strategen

Winner:
Title of Entry: Driving market leadership in the face of adversity? CAN DO!
Company: Takeda UK

Highly Commended:
Title of Entry: Re-defining success in OAB
Company: Astellas Pharma UK
In association with: Pan Advertising

Highly Commended:
Title of Entry: Remicade: Futures Remade
Company: Schering-Plough
In association with: Brand(x) Communications

Finalist:
Title of Entry: Factor Direct: Because every haemophilia patient is unique
Company: Baxter Healthcare
In association with: Huntsworth Health

Brand Revitalisation of the Year

Sponsored by: Sudler & Hennessey

Winner:
Title of Entry: Anaesthesia Revival
Company: Abbott

Finalist:
Title of Entry: Faslodex - Turning a brand around by going back to basics
Company: AstraZeneca

Finalist:
Title of Entry: Nicorette Inhalator - A Hidden Gem
Company: Johnson & Johnson
In association with: AMV BBDO

Finalist:
Title of Entry: Strattera: A clear case of listening and learning for success
Company: Lilly
In association with: Pan Advertising

Finalist:
Title of Entry: Gestone
Company: Nordic Pharma

Finalist:
Title of Entry: Covonia - a campaign you can see working!
Company: Thornton & Ross
In association with: Pegasus and Bray Leino

Medical Devices/Diagnostics Marketing Award

Sponsored by: Accenture

Winner:
Title of Entry: ALLEVYN
Company: Smith and Nephew
In association with: Medibrand

Finalist:
Title of Entry: Inspired Technology for Inspired Living
Company: Abbott

OTC Marketing Campaign of the Year

Sponsored by: Celesio

Winner:
Title of Entry: A Problem Shared
Company: Crosscare
In association with: Pegasus

Highly Commended:
Title of Entry: Nytol Campaign
Company: GlaxosmithKline Consumer Healthcare UK

Highly Commended:
Title of Entry: Nicotinell Match Day Rituals campaign
Company: Novartis Consumer Health
In association with: MS&L

Finalist:
Title of Entry: Clamelle Chlamydia Service
Company: Actavis UK
In association with: Lexis PR

Finalist:
Title of Entry: Covonia - a campaign you can see working!
Company: Thornton & Ross
In association with: Pegasus and Bray Leino

European Marketing Campaign of the Year

Sponsored by: FD Santé

Winner:
Title of Entry: Enhancing Glaucoma Diagnosis and Treatment with Xalatan Across Europe
Company: Pfizer
In association with: Sudler & Hennessey and Innovex Medical Communications

Finalist:
Title of Entry: Baxter & You - shaping the future of haemophilia together
Company: Baxter Healthcare
In association with: Huntsworth Health

Finalist:
Title of Entry: SEVIKAR: Defining a strong position in a crowded marketplace
Company: Daiichi Sankyo Europe
In association with: Huntsworth Health

Finalist:
Title of Entry: Re-engaging Stakeholders
Company: GlaxoSmithKline
In association with: Pan Advertising

Finalist:
Title of Entry: Reinvigorating growth: Individuals, Risk & Responsibilty
Company: Pfizer

Healthcare Collaboration Award

Sponsored by: AstraZeneca

Winner:
Title of Entry: Compass: Clear direction in the management of hepatitis C
Company: Schering-Plough
In association with: Langland

Highly Commended:
Title of Entry: Marketing Your Local Stop Smoking Service
Company: Pfizer, supporting NHS Local Stop Smoking Services
In association with: Courtney Alexander Consulting

Finalist:
Title of Entry: Fit for Work
Company: Abbott

Finalist:
Title of Entry: The Schering-Plough ISF Nursing Programme
Company: Schering-Plough

Finalist:
Title of Entry: Takeda-ism in practice - a truly mutual approach
Company: Takeda UK

Innovation Award

Sponsored by: Hill & Knowlton

Winner:
Title of Entry: Pfizer Health Solutions
Company: Pfizer

Highly Commended:
Title of Entry: Improving Patient Compliance by Partnering with Pharmacists
Company: Schering-Plough
In association with: Health Information

Finalist:
Title of Entry: No Limits
Company: Abbott

Finalist:
Title of Entry: The SMART Roadshow
Company: AstraZeneca
In association with: Brand(x) Communications and DJM Digital Solutions

Finalist:
Title of Entry: Fit As ….. Protecting Joints in Haemophilia
Company: Baxter Healthcare
In association with: Halesway

Customer Focus Award

Sponsored by: ZS Associates

Winner:
Title of entry: Unblock Your Potential
Company: Schering-Plough
In association with: Huntsworth Health

Highly Commended:
Title of Entry: a healthy partnership™
Company: Pfizer UK

Finalist:
Title of Entry: Psychiatry Live
Company: AstraZeneca UK

Finalist:
Title of Entry: Managing a Persistent QOF
Company: sanofi-aventis and Bristol-Myers Squibb
In association with: FD Santé

Patient Focus Award

Sponsored by: IDS UK

Winner:
Title of Entry: Alzheimer’s Disease Awareness Roadshow
Company: Eisai and Pfizer
In association with: 90TEN Healthcare

Finalist:
Title of Entry: Fit As ….. Protecting Joints in Haemophilia
Company: Baxter Healthcare
In association with: Halesway

Finalist:
Title of Entry: Windows to Health: Raising awareness of glaucoma and its risk factors
Company: Pfizer UK
In association with: Chandler Chicco Agency

Finalist:
Title of Entry: Getting a better picture of chronic pain
Company: Pfizer UK and Enfield PCT

Finalist:
Title of Entry: Hedrin - ONCE A WEEK, TAKE A PEEK: Getting Ahead of Head Lice
Company: Thornton & Ross
In association with: Pegasus