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PMEA 2010 - full results and pictures

Winners of this year's Pharmaceutical Marketing Excellence Awards (PMEA) were presented with their prestigious "pyramids" at a glittering event at the Hilton Park Lane, London on Thursday, November 25

Winners of this year's Pharmaceutical Marketing Excellence Awards (PMEA) were presented with their prestigious "pyramids" at a glittering event at the Hilton Park Lane, London on Thursday, November 25.

Acknowledged throughout the European pharmaceutical and life science industries as the "one to win", PMEA is the only awards scheme to encourage, recognise and reward true marketing excellence; effectiveness achieved in the reality of an ever-more challenging marketplace, together with the quality of marketing that enhances the reputation of the industry with stakeholders.

This year's gala event was hosted by renowned BBC journalist and newsreader Michael Buerk. His charm ensued as he guided the proceedings through all 18 awards categories.

Michael Buerk 
Michael Buerk

Five new categories were added to the line up this year and, according to managing director of PMGroup, the event's organiser, more entries were received than ever before.

"We have seen evidence of new partnerships and approaches – evidence of a new mindset emerging, one which is more innovative, open-minded, flexible and willing to take risks – evidence of success in delivering healthcare benefits to the NHS and improvements in care and outcomes for patients," Mark Savage said.

Dr Roger Watson announced he is to step down from the role of chair of the esteemed judging team, a panel of senior managers in industry and consultants to the industry who gave freely of their time to partake in the robust and rigorous judging process. He stated this commitment came from a shared belief that this is an industry with "high principles". 

"We believe that the role of marketing, in getting the medicine to the patient, and ensuring that the medicine is used in the best way, and the outcome fairly evaluated, has great benefits for society. We are all interested in making sure that best practice is recognised and rewarded. In short we are proud of this industry, and believe that excellence justifies this pride." Dr Watson said.

Real-time Twitter updates revealed the winners to those unable to attend the event. PMGroup used the micro-blogging platform to announce the results of all 18 categories at the exact time that the winners went up on stage to collect their trophies. 

Members of the audience at the Hilton also participated in the discussion via Twitter by using the event's official hashtag - #PMEA2010.

"The Pharmaceutical Marketing Excellence Awards are viewed as 'the ones to win'. With hectic work schedules and personal commitments not everyone who wanted to be here tonight could be. Announcing the results via Twitter, and by encouraging participation using the official hashtag, anyone could join in from any part of the world," explained PMGroup's MD, Mark Savage.

Guests who were present on the evening were given the opportunity to win a bottle of champagne by 'checking-in' to the event using the location-based application foursquare. This fun competition was run as a way to gauge the level of user participation in the growing sector of geo-based activity.

Anneliese Cameron, PMGroup's operations and awards director said: "We weren't expecting the majority of our guests to have even heard of foursquare; to get so many participants was amazing. We ran this competition as a bit of fun and to demonstrate how new applications can be incorporated into tried and tested models such as awards ceremonies."

Sarah PhillipsPMEA 2010 offered its support to DebbieFund, set up in February 2010 in memory of Debbie Phillips who died of cervical cancer. Generosity of the audience was due in large to the moving rendition of a song written by Debbie's daughter, Sarah, and performed live on the night.

Sarah's single will be released December 6 and all proceeds raised through sales will go to DebbieFund and be used to support research by a team of scientists at University College London, which works towards ensuring that, in future, wives and mothers like Debbie will win the fight against cervical cancer. 

26th November 2010

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