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PMEA 2015 win for Novo's Changing Diabetes in Children

Company wins the EY Award for SociallyResponsible Initiatives

PMEA Awards 2015 

Novo Nordisk's programme to improve the availability, accessibility, affordability and quality of care for children with type 1 diabetes won the EY Award for Socially Responsible Initiatives at last night's PMEA Awards.

The Changing Diabetes in Children programme establishes clinics where children are diagnosed and receive specialist care, and trains healthcare professionals and educates patients and families about caring for a child with diabetes.

The PMEA judges said: “This entry is a great example of partnership working and a project which has been sustained over several years. 

“It had a huge impact over the long term and had great uptake with the number of new children enrolled (3,489 last year), 33 new clinics established and almost 3,000 training new healthcare professionals trained. We were all hugely impressed; congratulations to all involved.”

To overcome financial hurdles, it offers free provision of insulin and blood glucose measuring equipment for the children.

The programme saw Novo work in partnership with Roche, the International Society for Pediatric and Adolsecent Diabetes (ISPAD) and the World Diabetes Foundation (WDF).

Together they're working to improve care for some of the estimated 497,000 children with type 1 diabetes worldwide - about half of whom live in low-income countries, often without the necessary treatment. These children have high mortality rates, and in some sub-Saharan African countries life-expectancy is less than one year after diagnosis.

In winning the EY Award for Socially Responsible Initiatives Novo saw off competition from Astellas Pharma EMEA and the Astellas Innovation Challenge, J&J's wide-reaching CSR strategy and Reckitt Benckiser - with support from Tonic Life Communications - and the #IGiveA campaign.

The PMEA programme, run by PMLiVE publisher the PMGroup, is specifically designed to recognise and commend excellence, best practice and innovation in local, European and international markets.

Its categories reflect current business practice of striving for customer and patient-centric education and support programmes; brand lifecycle excellence; and outstanding work.

• Full results from PMEA 2015
• PMEA 2015 photo galleries

Article by
Dominic Tyer

25th November 2015

From: Sales, Marketing



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