Packer Forbes Communications will be working with Micahael Sobanja, policy director at the NHS Alliance, in order to offer clients advice and solutions to market access challenges.
Commenting on the arrangement, Alexa Forbes, founder and CEO of Packer Forbes, said: “We have been working with Mike on a number of projects recently and we are delighted to announce a more formal collaboration, which enables us to quickly tap into Mike’s wide knowledge and experience of working within the NHS.
“This means we can deliver in-house insightful counsel in response to the access challenges our clients are currently experiencing”.
Sobanja was made director of policy at the NHS Alliance last year, having previously been chief executive since its inception in 1998. In addition he has been a member of the UK Vision Strategy Group for the last two years and has worked closely with government agencies on the development and implementation of health policy.
(Mike Sobanja discusses how Packer Forbes is working to support the industry’s market access needs)